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A Year in the Life of a Meadery Owner – Part 4

A Year in the Life of a Meadery Owner – Part 4

8 months since opening for business

Things couldn’t be going any better. Well, they could (and will) be going a lot better as we move forward. Solely based on our business activity at the moment revolved only around tours & tastings with no distribution, we are kicking more ass than Van Damme.

Melovino has released 10 different meads thus far, with another 10 new ones coming out within the next 3 weeks, and a lot more after that. It has been a great experience producing and having customers come in and tasting all of these recipes, for the main reason of which being that we have been caught off guard as to some of the big favorites. In my opinion, if we only produced and stuck with 3-4 meads, we would have never have had the information we needed in knowing what other meads would really set sales over the top more than others. The great part about it all right now is that once we actually DO begin distributing our products, we will have all the data we need in making the decision on which 3-4 meads we send out our doors. The rest of the recipes will just stay on premise for direct to consumer sales in the tasting room and online. Will give customers the option of picking up some of our staples at their local liquor store, as well as purchase those off the wall limited releases direct from us. This also generates more sales from the same clientele.

Sap House Meadery in NH Opens New Mead Pub

Sap House Meadery in NH Opens New Mead Pub

A Year in the Life of a Meadery Owner – Part 3

A Year in the Life of a Meadery Owner – Part 3

A Year in the Life of a Meadery Owner – Part 2

A Year in the Life of a Meadery Owner – Part 2

A Year in the Life of a Meadery Owner – Part 1

A Year in the Life of a Meadery Owner – Part 1

What I’ve learned in 2.5 months after opening my meadery.

We had around 125 visitors come in for a tour and tasting in October (our first full month of business). In November, we have had over 320 so far with still one more week to go. Final number for November projected to be over 375.

My plan for success was simply: make sure I offered something for everyone with a range of uniquely flavored meads of various sweetness levels. I also was a bit conservative with my starting lineup of meads as I knew that a majority of the people that would walk through my door would be mead “newbies”.

My starting lineup of five meads has proven to be the way to go at least in the starting up phase of Melovino. Wanted to make sure everyone saw what kind of range mead is capable of, that it is not all sweet just because it has honey, and to exemplify how different honey varietals can significantly impact what the final product of a mead will be, especially since most people think “honey is just honey”.

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