There is an uncanny serendipity to the story of Cellarmen’s that begs to be shared. At one point, all four of the guys were working at B. Nektar Meadery in Ferndale, with Radogost-Givens and Petrocik on mead making duty. Between the two of them, you probably can’t find two mead makers with more collective international medals, scooping up awards from highly-respected juried competitions like the Mazer Cup, the Michigan Mead Cup, and the Finger Lakes International Wine Competition, in addition to receiving national recognition from the likes of Esquire, Thrillist, and RateBeer.com.
But over the last year, the stars happened to align in just such a way so that, when the time came for Petrocik and Radogost-Givens to start pursuing their microbrewery/meadery/cidery concept in earnest, all four of them were available to focus their time and effort on giving birth to their big bearded boozy baby.
She is also an experienced marketing coach and consultant who has recently decided to focus her marketing expertise exclusively on the craft beverage market to help meaderies, cideries, breweries and distilleries expand their business and get more customers while doing what they love.