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2-4-20 Tonight at 9PM  Eastern we’re talking with Keith Seiz, who works with the National Honey Board, and he’ll be speaking on Mead Perceptions; On Consumers and Mead Makers at the AMMA MeadCon in Broomfield, CO March 17-19.

He’ll be talking on whether consumer perceptions of mead match mead maker perceptions. The National Honey Board set out to find the answer to this question and more. This seminar will detail the findings of two surveys the National Honey Board Conducted with consumers and mead makers focused on the marketing of mead. Are mead makers aligned with consumer perceptions or is there a disconnect? At the seminar he’ll answer this question and offer ideas on how to position mead based on what consumers are looking for in alcoholic beverages in 2020 and beyond.

For the last nine years, Keith has worked with the National Honey Board to promote honey usage in foods, beverages and alcoholic programs. As part of his work, Keith has conducted countless Honey Summits with food and beverage manufacturers, and managed national competitions in the beer, spirits and most recently, mead category.

Keith got his professional start in food, writing about the wholesale baking industry. Today, he spends most of his professional time traveling the country educating large food and beverage manufacturers about honey and honey bees.

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If you want to ask your mead making questions, you can call us at 803-443-MEAD (6323) or send us a question via email, or via Twitter @GotmeadNow and we’ll tackle it online! 9PM EDT/6PM PDT Join us on live chat during the show Bring your questions and your mead, and let’s talk mead! You can call us at 803-443-MEAD (6323), or Skype us at meadwench (please friend me first and say you’re a listener, I get tons of Skype spam), or tweet to @gotmeadnow.


Coming up:
  • February 18 – Marina Marchese – Honey Sommelier
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Vicky Rowe
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