Mass Fermentation Vessels
- Thread starter Oskaar
- Start date
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Bootlegged Mead
20/20 Hindsight it wasn't exactly a Phi Beta Kappa move, but no ill came of it, and I don't regret doing it. I wouldn't do it now because time and experience are good teachers.
But, at the time youth and inexperience prevailed!
`nuff said,
Oskaar
20/20 Hindsight it wasn't exactly a Phi Beta Kappa move, but no ill came of it, and I don't regret doing it. I wouldn't do it now because time and experience are good teachers.
But, at the time youth and inexperience prevailed!
`nuff said,
Oskaar
I'm doing my homework to gear up toward commerically procucing mead. My target date for a first release is 2010. Why so long? Well, I don't plan to be a startup that fails in 2 years.
What I am doing now is education. One store in my town carries Chaucers, Carolines, and a couple other honey flavored wines that they call mead. I am giving samples of mead to all the friends I can find. My goal is to get them to try it and then have them spread the word.
Ok, now Chaucers may not be the worlds finest mead, but it's pretty tasty, and I've only found one person who did not like it at all. Carolines was quite comparable to Chaucers. I've not been able to get other domestic meads yet, but I have fallen in love with Jadwiga. That stuff is increadible. I'm trying to bully/beg/bribe a local distributor to carry it.
Right now, it's all about educating the masses. I agree that a getting commercial meaderies to band together in a product campaign would be good for all.
What I am doing now is education. One store in my town carries Chaucers, Carolines, and a couple other honey flavored wines that they call mead. I am giving samples of mead to all the friends I can find. My goal is to get them to try it and then have them spread the word.
Ok, now Chaucers may not be the worlds finest mead, but it's pretty tasty, and I've only found one person who did not like it at all. Carolines was quite comparable to Chaucers. I've not been able to get other domestic meads yet, but I have fallen in love with Jadwiga. That stuff is increadible. I'm trying to bully/beg/bribe a local distributor to carry it.
Right now, it's all about educating the masses. I agree that a getting commercial meaderies to band together in a product campaign would be good for all.
Gearing up
I think it would be a great idea to get the commercial meaderies together to market and advertise, but I think that would be about one-third of the equation.
The other two would be to get the National Honey Board, and the Beekeepers Association involved in that effort. If you look at the market data on the National Honey Board website you'll notice that the growth of honey production in many states is pretty sluggish. In fact the gross honey production levels have dipped since 2000 and have not yet returned to that level of production.
From my perspective the honey growers, bee keepers and NHB need to start some kind of marketing juggernaught to get their product into the mass media if they want to increase production and grow sales and distribution. The mead makers need to be a vocal part of that effort.
I did a quick survey of the honey board's website and there are no direct mentions of mead, nor any direct links to mead makers, etc. There are links to brewing on sub-links off the main links, but I think that mead deserves it's own unique link.
I'd say that would be a good place to start. But, as I said in another post, I like mead being a more "homegrown" kind of product, so I won't be leading that charge.
Cheers,
Oskaar
I think it would be a great idea to get the commercial meaderies together to market and advertise, but I think that would be about one-third of the equation.
The other two would be to get the National Honey Board, and the Beekeepers Association involved in that effort. If you look at the market data on the National Honey Board website you'll notice that the growth of honey production in many states is pretty sluggish. In fact the gross honey production levels have dipped since 2000 and have not yet returned to that level of production.
From my perspective the honey growers, bee keepers and NHB need to start some kind of marketing juggernaught to get their product into the mass media if they want to increase production and grow sales and distribution. The mead makers need to be a vocal part of that effort.
I did a quick survey of the honey board's website and there are no direct mentions of mead, nor any direct links to mead makers, etc. There are links to brewing on sub-links off the main links, but I think that mead deserves it's own unique link.
I'd say that would be a good place to start. But, as I said in another post, I like mead being a more "homegrown" kind of product, so I won't be leading that charge.
Cheers,
Oskaar
