Over here, when magners started up - with no "tradition" of irish cider (certainly not that I can find - despite what the marketing fascists say in the adverts), they pushed the price of apples over the moon, because they just wanted enough so they could say that it was made with english/irish apples.
That's exactly what happened in the US as well. They went nuts marketting it at the 'irish pub' crowd and for a good three or four years it was an amazing success, but people have finally started to wise up that it's factory garbage.
It still saddens me though that it's the only Cider I can get in a tavern that has any chance of being sold on draft. Magners out of a bottle is vile vile vile stuff.
Plus "white lightning" is also anonymous as to it's origins, but do you really care if you just aim to get as drunk as possible, as cheaply as possible ?????
I blame my bad childhood friends for turning me into these things. Although it's impossible to get any of those cheap ciders in the US. The market for them simply doesn't exist here and is filled by the cheap beers and bum juices.
Of course, I did say it's all relative, because 1 person might prefer the taste of factory crap, to a traditionally made cider. Another might prefer something sparkling/carbonated to a still cider. Or filtered and clear, to cloudy traditional farm scrumpy!![]()
I only wish he could sell that in the US. I have to drive quite far to even score cider here that isn't crap.