The other day while driving home from work and passing several wine stores, I started pondering why mead isn't more mainstream then what it presently is. With there being (to my knowledge) over 150 different meaderies in the U.S and around the world, why isn't mead more mainstream?
Could it be because of...
meaderies are small so don't have a marketing budget?
laws make it harder to market?
general public is more accustomed to wine and unwilling to try new products?
mead doesn't fit into how consumers are drinking wine?
Wine stores and restaurants are reluctant to add mead for whatever reason.
Or is there something else I missed?
The reason I ask is there are a large number of meaderies and a larger number of home brewers making mead. With that, one would think that there would be a larger variety of mead on the shelf and served in restaurants. When I go into the larger wine stores in my area, there are only a few local meads on the shelf and none of the restaurants serve mead. Is this true in your areas as well?
With the very limited selection, it is really difficult to try different meads, and I cannot bring myself to order online.
What are your thoughts on what we (home brewers) can do to change this?
Thanks!
Michael
Could it be because of...
meaderies are small so don't have a marketing budget?
laws make it harder to market?
general public is more accustomed to wine and unwilling to try new products?
mead doesn't fit into how consumers are drinking wine?
Wine stores and restaurants are reluctant to add mead for whatever reason.
Or is there something else I missed?
The reason I ask is there are a large number of meaderies and a larger number of home brewers making mead. With that, one would think that there would be a larger variety of mead on the shelf and served in restaurants. When I go into the larger wine stores in my area, there are only a few local meads on the shelf and none of the restaurants serve mead. Is this true in your areas as well?
With the very limited selection, it is really difficult to try different meads, and I cannot bring myself to order online.
What are your thoughts on what we (home brewers) can do to change this?
Thanks!
Michael