by Alex Oxford – Product Marketing Manager, ShipCompliant
Like most aspects of the beverage alcohol industry, wine delivery is complicated. Though the direct-to-consumer industry is strengthening, both economically and politically, there are many seemingly small pieces that can completely derail your business strategy. Below you’ll find the top five challenges faced by those shipping wine, and some possible solutions to these issues.
An adult signature is required.
Every state requires that an adult of legal age receives and signs for any shipped wine. This can be surprisingly tough, as most adults aren’t home during typical delivery hours. However, business addresses are 85% more likely to get wine delivered on time the first time. Educating your customers on this statistic and encouraging them to ship to their place of employment is one way to improve delivery likelihood.
How to overcome the challenge
Read the rest of the article here.
She is also an experienced marketing coach and consultant who has recently decided to focus her marketing expertise exclusively on the craft beverage market to help meaderies, cideries, breweries and distilleries expand their business and get more customers while doing what they love.
- 4-21-26 – Blair Housley – Etowah Meadery – Dalonega GA - April 21, 2026
- 4-7-26 Carlos Herrera – Texas Longhouse Meadery and the Texas Mead Association - April 7, 2026
- 3-24-26 Melody and Kyle Stout – Space Time Mead and Cider – Dunmore PA - March 24, 2026