memento said:And I'm sure that there's more to it than just raw processor speeds. Did AMD offer competetive pricing? What about a future roadmap and their history to deliver on that? What about integration of chips like controllers and whatnot? Apple cares about aesthetics more than any other computer company, and if Intel has the ability to integrate multiple chips, then that gives Apple a design advantage.
Actually, right now Intel's roadmap is a mess. They don't have an answer for AMD's biggest and best that is within reach in the next year or two. Their chips are slower. They produce more heat. What Intel does have is a proven track record which is something AMD has managed to blow on many occasions. They also have the ability to produce their own custom chipsets.
That being said, don't really want to start an Apple vs. M$, or Intel vs. AMD flame war here. However I would be very surprised if we don't see some Apple on AMD sometime in the near future. Sure Intel's ability to do their own chipsets (and in the process be able to cook up any scheme Apple wants/requires to prevent OSX from becoming easily stolen) probably won them over to the Intel side of things but the cold hard fact is that neither company has been even close to adequate on the supply side. Neither one can crank out enough chips. Add on to their usual supply problems additional demand from one of the most demanding companies on the planet and I think Intel is going to find themselves with a huge chip deficit. I think that together both companies can keep the beige box crowd happy while keeping Steve into parts as well.