Speaking as one who was born and raised in Michigan, and whose entire family, most of my friends' folks, and nearly everyone I knew or met that lived in Michigan was in some way or another supported by the Big 3 automakers, I can say with confidence, that they haven't a *clue* what the American public wants. They never had to bother before.
Why? Because for many, *many* years, they told *us* what we wanted. And we, the sheeple, (this is a generalization of Americans at large, and I note that there are many exceptions to the market-driven *average* person) ate it up and bought what they told us to buy. During the heyday of cheap, abundant gas, we bought those big gas guzzlers. I can't bow out of this, I did it too. I've always loved Mustangs. I've owned 2. I'd love to get me a Saleen, but I just can't justify the gas vs. the fun right now. Now that the worm (or the economy) has turned, and suddenly we are being forced to stop and consider that while Hummers are cool, can I really afford the $400/month of gas I'd spend driving it to work? there are a *lot* of folks who blindly bought into the 'impress your friends with your Hummer' ads, and are now stuck in upside-down loans because the trade-in value is in free-fall.
However, the Big 3 are nothing if not resilient, and they're re-tooling as fast as possible. They're learning they have to win our business now. Tho, I have to say, the recent Ford commercial that touts, "Our quality is up to that of Toyota now" makes me cringe. What marketing dildo put *that* out there, and why hasn't the guy to ok'd it to go live been fired??? That doesn't make me want to buy Ford, it makes me think, "Oh, maybe I should look at Toyota".
Me? I've got:
- The venerable 1995 full-size Ford Bronco XLT 4x4 w/ 351 engine (ahh, Detroit iron!!) (13 MPG), with 200,000+ miles, running on a re-built engine and tranny <--this will likely be my daughter's car until we can get her something else
- My beloved 2002 Subaru Impreza WRX wagon (love this car!!!) with 120,000 miles, still running strong! (20-28 mpg)
- Our trailer puller/hay hauler - 2006 Dodge RAM 3500 Turbo Diesel (19 mpg hwy) with around 40K miles. This stays parked except when we go to shoots and camping trips
- The new baby (and my car now) - 2008 Toyota RAV4 (<1000 miles), which should get around 23 city, near 30 highway (and runs regular!!)
Why? Because for many, *many* years, they told *us* what we wanted. And we, the sheeple, (this is a generalization of Americans at large, and I note that there are many exceptions to the market-driven *average* person) ate it up and bought what they told us to buy. During the heyday of cheap, abundant gas, we bought those big gas guzzlers. I can't bow out of this, I did it too. I've always loved Mustangs. I've owned 2. I'd love to get me a Saleen, but I just can't justify the gas vs. the fun right now. Now that the worm (or the economy) has turned, and suddenly we are being forced to stop and consider that while Hummers are cool, can I really afford the $400/month of gas I'd spend driving it to work? there are a *lot* of folks who blindly bought into the 'impress your friends with your Hummer' ads, and are now stuck in upside-down loans because the trade-in value is in free-fall.
However, the Big 3 are nothing if not resilient, and they're re-tooling as fast as possible. They're learning they have to win our business now. Tho, I have to say, the recent Ford commercial that touts, "Our quality is up to that of Toyota now" makes me cringe. What marketing dildo put *that* out there, and why hasn't the guy to ok'd it to go live been fired??? That doesn't make me want to buy Ford, it makes me think, "Oh, maybe I should look at Toyota".
Me? I've got:
- The venerable 1995 full-size Ford Bronco XLT 4x4 w/ 351 engine (ahh, Detroit iron!!) (13 MPG), with 200,000+ miles, running on a re-built engine and tranny <--this will likely be my daughter's car until we can get her something else
- My beloved 2002 Subaru Impreza WRX wagon (love this car!!!) with 120,000 miles, still running strong! (20-28 mpg)
- Our trailer puller/hay hauler - 2006 Dodge RAM 3500 Turbo Diesel (19 mpg hwy) with around 40K miles. This stays parked except when we go to shoots and camping trips
- The new baby (and my car now) - 2008 Toyota RAV4 (<1000 miles), which should get around 23 city, near 30 highway (and runs regular!!)